So there it is… the finale. I have been writing about this show since it premiered, and here we are at the end of the line. Bow do I feel? I was telling a friend that the results, for me, as a little disappointing, but somewhat predictable. They have hammered over and over that they are looking for a new global brand, and they got one. It’s Jonny. He wouldn’t have been my first, or even second, choice but it all makes sense why he won. He is the most polished brand of the three, and if his stuff is familiar, and ‘store read,’ so be it. If this was Project Runway, he wouldn’t have gone far. He certainly was not the most creative or artistic person in the competition, but it is hard to ignore that he knew his brand best, and is willing to compromise in the spirit of ‘commerce.’ Sander, who was my pick, was perhaps too green and Esther was too unwilling to compromise, but there is no denying that they were more talented artists – I think even Jonny would say that. But, Jonny would make the most money for Amazon, and in the end, it’s all about the Benjamins.