I know Juicy Couture’s Viva La Juicy Perfume is popular, but somehow I never sniffed it. I assume it is one of those ‘pink’ perfumes – fruity florals that are young-ish and generic. I have one last sample from my Macy’s (unsolicited) pile that they sent me, and it is a flanker of Viva La Juicy, called Pink Couture. I don’t know why I held it last, maybe because I wasn’t expecting much from it?

It’s actually not bad. It’s on the juvenile side – I can see a teenager wearing and loving it – but it is fun and harmless. I like it’s fruit heart – a mixture of strawberry and watermelon combo – framed by a watery jasmine. It’s fresh, and very fruity, and on a hot summer day, it can be the perfect concoction, like a frozen daiquiri. I’ll pair this with a pair of jeans and a graphic tee, and I will feel like I am twenty two years old.